On Saturday evening, the New York Football Giants will play the New England (nee Boston) Patriots in the last regular season game for both clubs.There is something unusual about this particular game: The Patriots are 15-0 and have a chance to become the first team ever to go 16-0 in the regular season, the first undefeated team since the Miami Dolphins went 14-0 in 1972. In 1972, the Dolphins went on to win the Super Bowl; the Patriots hope to duplicate that feat as well.
Thus a ho-hum game has become imbued with special significance... but there was a problem. The game was slated for the NFL's own cable network, the imaginatively named "NFL Network." Under the latest TV contract, beginning on Thanksgiving night, the NFL Network gets Thursday and Saturday night games to showcase before the entire country.
Such was the theory.
But it hasn't worked out that way. Cable channels charge cable systems for the right to show that channel's programs. That's one way they make money. Another is by selling commercials. Some of the "premium" channels don't sell commercials, as such (although one wonders whether the "documentaries" about the "making of" some shlock picture can be seen as anything else). These premium channels charge lots more for their rights than the so-called "basic" channels that sell commercials and time for infomercials. The rights to some "basic" channels may be had for less than some others; it all depends on the audience the cable companies hope that a channel will draw. Because the cable companies sell commercial time, too.
After buying all these rights, the cable companies offer packages of channels to their customers: The "premium" movie channels, like HBO and Showtime, are included in "premium" packages. Then there's basic ("CSI: Miami" and "CSI: New York" reruns), extended basic ("CSI: Miami", "CSI: New York", "CSI: Dubuque", "CSI: Timbuktu" reruns and 11 different flavors of "Law and Order"), and special interest tiers (you want international soccer? Music channels with actual music?).
I pay somewhere between a King's Ransom and the GNP of a developing nation each month to my cable company (I'll call it "Comcast") for two History Channels, four or five variations on the Discover Channel and the White Sox games. I can see the "Naked Archeologist" on three different channels. Whoopee! On the other hand, there's something called "The Dog Whisperer," and channels I'd never watch: Lifestyle, Oxygen, HGTV, The Food Network, The Game Network....
Last year, I also had the NFL Network. Except for the eight or 10 games that it showed live (of which maybe I watched parts of a few), I had no reason to watch that channel either: I have no interest in watching reruns of a football game, nor do I crave the latest news coming out of the Tennessee Titans offseason mini camp.
This year, Comcast took the NFL Network away.
And so began the battle of the ads. This is one that I got in the email from the NFL. The cable companies have ones that are equally shrill. It comes down to this: The NFL Network wants to set a price for its channel and dictate that its channel be included in cable customers' "basic" package. The price it wants to charge is based on those eight or 10 nights a year when it shows games live -- but the price would be the same for the cable companies on each of the other 355 days of the year. The cable companies want to bundle the NFL Network into a "sports tier" so that they can squeeze even more money from their customers.These are multimillionaires battling to see who can take the last bit of lint out of my pocket... and I'm supposed to choose sides?
So Thursday and Saturday nights have passed in the Curmudgeon home since Thanksgiving without hearing Rich Eisen -- except for the Bears-Redskins game, that is, since the NFL Network makes games involving local teams available for broadcast.
And you know what?
I have not perceived any diminution of my quality of life. The world still spins on its axis; the Sun still rises and sets. Apparently I was not alone in this.
I believe this is why the Patriots-Giants game will be simulcast this Saturday night on the cable channel nobody gets and NBC and CBS. And local stations in Boston and New York. Because the NFL is afraid we might stop caring.
Too late?





























