Friday, August 27, 2010

Zuckerberg demands exclusive rights to "face" and "book"

Last week, Facebook went after a start-up web community for teachers called "Teachbook." According to the linked Chicago Tribune account, Facebook's suit against the Northbrook, Illinois company (filed in San Jose, California, naturally) claims, "that the 'book' part of its name is 'highly distinctive in the context of online communities and networking websites.'"
“If others could freely use ‘generic plus BOOK’ marks for online networking services targeted to that particular generic category of individuals, the suffix BOOK could become a generic term for ‘online community/networking services’ or ’social networking services,’” Facebook argued in the lawsuit. “That would dilute the distinctiveness of the Facebook Marks.”
Teachbook, by the way, isn't up and running yet. The company has two employees and fewer than 20 would-be users.

No wonder Facebook is nervous, eh?

Now today comes word, also from the Chicago Tribune, that Facebook is now trying to tie up rights to the word 'face'.

(I'll wait while you check the link to make sure I didn't link to The Onion by mistake.)

(As you can see, I didn't make a mistake.)

But Facebook CEO Mark Zuckerberg has. Because I am here and now claiming all rights to the use of the word "Zuckerberg."

I surely have an equal right to "Zuckerberg" as Mr. Zuckerberg does to "face" and "book."

And if he doesn't like it, I will smack him right across the front of that lump sticking out of his neck with a sheaf of printed pages held together with a binding.


landgirl said...

Oh for heaven's sakes, this branding thing is getting way too wacky. I thought the whole point of the virtual world was an openness and a democritazation of things.

The combination of face and book was clever--easily understood and recognizable but trying to own face and or book is at best bad taste and, at worst, Orwellian.

Jean-Luc Picard said...

The top one is very messy, but thing the design on the middle one is attractive and sexy.

It's all to do with having the right image properly done.