Tuesday, January 08, 2019

Curmudgeon falls into the streaming revolution -- Part II

I begin today's installment (for yesterday's, click here or just scroll down) with something of a confession: I was not entirely ignorant of streaming services before the kids gave me the Roku stick.

The TV in our family room -- the one that's hooked up to the DircTV service -- came with Netflix and YouTube and something else (I forget which) built in.

And, when Olaf and Younger Daughter were living here (they moved out four years ago already!) I was allowed to use their Netflix account.

See, it can be set up for five people -- and I was one of them. I think my designated screen name was "Mooch." No, that's not a name I chose.

Anyway, that's when I learned an important lesson about how these services operate: Every time I clicked on a program or movie to watch, a computer algorithm started whirling and twirling deep within the bowels of Netflix -- if I clicked on a Mickey Mouse cartoon, I got all sorts of cartoons and other Disney effluvia "suggested" for me next time I watched. And, of course, if I clicked on a rom-com I'd get a whole bunch of those suggested for me. Eventually, the Netflix algortihm would start getting to "know" me -- just as Amazon's algorithm has since gotten pretty good at figuring out what books or movies I might like. Scary good.*

Sometimes, with the DirecTV, or, before that, with the cable, when I've clicked through the channels, I'd pause on some cheesy movie or tasteless TV show, just to see what all the fuss was about. You've done this, too, I'm sure; don't pretend otherwise.

But the way I figured it, the show was on anyway, and would be there, whether I lingered there or not. Unless I was hooked up to a Nielsen meter, I didn't contribute to the decline and fall of Western Civilization by peering in.

On the other hand, with Netflix or some streaming service, when I order up a program to watch I am in some small way endorsing it. I am complicit. Because the algorithm will note what I have chosen and then serve up more or whatever it was that I elected to watch. A reality show. A Chuck Lorre sitcom. Any movie with the words "bikini" and/or "hot tub" in the title.

I understand that I could give a negative review if I thought the program tasteless or trashy or whatever -- but I assume the algorithm would just wait and see if I called up another episode or similar show before sneering, yeah, right.

So I'm a little uncertain about how much I'll actually use my new Roku stick. I might learn -- or confirm -- things about myself that I don't really want to know.

* Long-time readers -- as if I had any left given my erratic, and infrequent, posting here -- might remember that, in 2011, I publicly declared that I was afraid to buy from Amazon. I wasn't lying. And I did not in fact buy from Amazon until the giant corporation made peace with my home state by collecting taxes on purchases. And, once that happened, I didn't suddenly start buying everything online -- mostly, if not always, I confined my online orders to stuff not readily available from local stores. But even this was enough for the Amazon algorithm to start predicting with increasingly eerie accuracy stuff I might like. Recently, I've begun searching on Amazon for things I don't like and wouldn't buy -- so I can put its computer off my scent....

1 comment:

Ruan Peat said...

My Amazon account predictions are pants as I use Amazon for work searches and to buy non-local items for events and play days for work! so yes they can suggest another knitting manual, but no I don't want the latest crime writer, and no more pipe cleaners ever, please.
spent a week in your wonderful country and found that TV is very different from the UK, got given Netflix to 'play' with, my daughter is the nanny for the family and she gave me Nanny as the user name, watched lots of bake-offs, and other very British shows and checked the weather and news occasionally, overall I wouldn't like to swap or even bother with Netflix at home. Last day I mentioned to my daughter that I had been watching UK programmes and she shrugged and said that's okay wasn't her user name, but the children Grandmother know to them as Nanny! who visited a few times each year! oops hope she didn't mind too many UK shows showing up!